Museums Change Lives is the Museum Association’s vision for the increased social impact of museums. It aims to enthuse people in museums to increase their impact under three headings: museums enhance wellbeing, museums create better places, and museums inspire people and ideas. It also encourages funders to support museums in becoming more relevant to their audiences and communities, and show organisations the potential partnerships they could have with museums, to change people’s lives.
Museums Association (2013) Museums change lives. London: MA.