How to Place Audiences at the Centre of Cultural Organisations toolkit-Part I investigates how organisations shift towards ‘audience centricity’. It does not intend to define ‘good’ audience development, but considers how to find an appropriate balance between audience and artistic objectives means necessarily - some kind of change. It starts with a self-assessment exercise, inviting each organisation to be fully aware of what role audiences have in their mission before they use guide part II.
Da Milano, C., et al (2017) How to place audiences at the centre of cultural organisations: Guide Part I, a practical guide for cultural operators. Brussels: European Commission.