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Imagining Arts Organisations For the New Audiences: Values and Valuing toolkit was commissioned by the Cleveland Foundation in the United States and the Paul Hamlyn Foundation in the UK. This book aims to help arts organisations to reach younger and more diverse audiences. It follows an audience development organization model, which focuses on different parts of an organization and how they fit together. In each chapter, it explores the principles that underline action, and which parts of the organisations are involved.

Jackson, A. (2015) New Audience Development Tool Kit. Bath: Annabel Jackson Associates.

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