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Creativity and Future of Skills report aims to understand how the word ‘creativity’ is being used in the job market, and whether its importance will lessen or grow. It looks at 35 million UK job adverts in 2013-2017, and examines both frequency of use within the adverts, and proportion of adverts using the word to determine the relative importance of the word ‘creativity’ within them. The data are sourced from Burning Glass Technologies.

Easton, E and Djumaliva, J. (2018) Creativity and future of skills. London: Nesta.

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