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Researching Audiences at Outdoor Events and Festivals is toolkit which aims to provide a framework to measuring and evidencing the impact of an outdoor event. The guidelines provide practical advice for audience research at un-ticketed cultural festivals and other events in the following sections: research principles, data collection methods, evidencing success, estimating audience size, questionnaires and surveys, working with volunteers and assessing economic impact.

Audience Agency (2011) Researching Audiences at outdoor events and festivals. London: Audience Agency.

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