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AMA helps people working in arts and cultural organisations reach more audiences with our training, events and resources. It provides resources, templates, advice, case studies and guidance. It’s run by the Arts Marketing Association, a team of people passionate about engaging the public in arts, heritage and culture. Besides being a membership organization which is dedicated to drive better connections between arts and culture and the public via trainings, networking events, it also presents an archive of everything AMA has produced, including older material from Demos, Mission Models & Money.

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