Toolkit, Culturehive (2017) Marketing Campaign Planning Guide. Cambridge: AMA. This guide helps to build campaign plans, which sit within overall marketing strategies of arts organisations to promote specific products, performances, exhibitions or services.

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Marketing

Toolkit

Culturehive (2017) Marketing Campaign Planning Guide. Cambridge: AMA. This guide helps to build campaign plans, which sit within overall marketing strategies of arts organisations to promote specific products, performances, exhibitions or services.

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