Toolkit, Da Milano, C., et al (2017) How to place audiences at the centre of cultural organisations: Guide Part I, a practical guide for cultural operators. Brussels: European Commission. This guide investigates how organisations shift towards ‘audience centricity’. It does not intend to define ‘good’ Audience Development, but considers how to find an appropriate balance between audience and artistic objectives means.

Audience

Toolkit

Da Milano, C., et al (2017) How to place audiences at the centre of cultural organisations: Guide Part I, a practical guide for cultural operators. Brussels: European Commission. This guide investigates how organisations shift towards ‘audience centricity’. It does not intend to define ‘good’ Audience Development, but considers how to find an appropriate balance between audience and artistic objectives means.